Journal description
The Journal of Global Marketing Perspectives is an open access Journal established by researchers to facilitate the dissemination of research while adhering to rigorous peer review processes. The Journal is designed to be a platform for publishing cutting-edge marketing papers based on global, cross-cultural research relevant to academics, researchers, and marketing practitioners.
Multidisciplinary in nature and with a strong practical orientation, this double-blind refereed journal publishes studies relating to and reporting significant theoretical and practical contributions to the marketing field of research.
Aims and scope
The Journal of Global Marketing Perspectives provides an outlet for research and scholarship on marketing-related themes and topics with global relevance. It publishes articles of a multi-disciplinary, interdisciplinary, and internationally significant nature. Thus our primary objectives are to attract thoughtful scholarship that matters to the scholarly community, corporate, and other stakeholders for their overall development and society.
The journal publishes papers covering various topics in the marketing discipline, including consumer behaviour, digital marketing, strategic marketing, innovations, cross-cultural marketing, and research methods.